How to Develop an Insanely Natural Brand

“Shane [Shane Wolf, Lead Farmhand at Seed Phytonutrients] came to me [Brad Farrell, vice president of global brand marketing at L'Oreal] and said, ‘I’ve always wanted to break the rules and have an insanely natural brand.’ I knew this was a once-in-a-lifetime opportunity to work on something I believe in.”

Learn the story behind Seed Phytonutrients, a personal care brand that embraces organic farming both philosophically and practically, and how L’Oreal’s global chairman and CEO Jean-Paul Agon, embraced the creativity, sustainability, and especially the entrepreneurship of the project.